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Aaron Rogan, Vice President of Engineering at TomTom, is spearheading advancements in mapmaking for automated driving. With over 20 years in the geospatial industry and experience at companies like Microsoft, Uber, and Amazon, Rogan has dedicated his career to pushing the boundaries of mapping and machine learning. Now at TomTom, he is leading the charge to create highly detailed, scalable, and cost-efficient maps that could transform autonomous driving.
Key Highlights:
- Comprehensive Mapping Innovation: TomTom is developing maps that include every road, from major highways to the smallest rural streets, using 3D lane geometry for unmatched detail and coverage.
- Multi-Source Data Integration: TomTom’s Orbis Maps integrates a global community of data sources, enabling faster and more affordable HD map production than competitors.
- Market Disruption: The company can process entire countries or states faster than others can manage individual cities, paving the way for global scalability.
- Advanced Technologies: Aaron’s team leverages machine learning, retrained foundational models, and continuous feedback loops to enhance accuracy and automation.
At TomTom, Rogan leads the Advanced Driver-Assistance Systems (ADAS) and Autonomous Driving Systems (ADS) organization. He envisions a future where HD map layers serve as a foundation for all map products, making autonomous driving feasible. “We’re creating maps that are more efficient and affordable than ever before,” Rogan explains. This innovation challenges traditional map-making methods, which have historically been too costly and complex for widespread adoption.
TomTom’s collaborative mapmaking approach stands out, combining data from multiple sources to ensure flexibility and resilience. This unique process allows the company to disrupt the industry while maintaining a competitive edge. “We’ve cracked the code,” Rogan states, referring to TomTom’s ability to scale globally while reducing costs.
Looking ahead, Rogan and his team are shaping the future of autonomous driving, with goals to cut congestion, improve safety, and reduce emissions. “It’s an exciting time to be part of TomTom as we pave the way for groundbreaking advancements in mapping and ADAS,” he concludes.
TomTom is redefining mapmaking, creating a foundation for the next generation of automated driving solutions.
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