Plus Hires Jon Morrison as CRO

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Plus, a leading provider of autonomous driving software, has welcomed Jon Morrison as its first Chief Revenue Officer. Morrison, renowned for his extensive experience in the automotive industry, is set to propel Plus through a new phase of global business expansion. This strategic move underscores the company’s commitment to innovation and its vision for the future of transportation.

Key Highlights:

  • Jon Morrison appointed as Plus’s inaugural Chief Revenue Officer.
  • Morrison to drive global business expansion, leveraging new product innovations and partnerships.
  • Significant partnerships announced with global manufacturers and suppliers, including TRATON GROUP and IVECO.
  • Plus’s technology includes next-generation safety systems, highly automated PlusDriveⓇ, and driver-out SuperDriveTM solutions.

Morrison’s illustrious career boasts remarkable achievements, such as developing the groundbreaking WABCO OnGuard collision mitigation system and significantly growing WABCO’s business. His leadership roles at major automotive firms, including his recent position as President of the Americas for WABCO (now ZF), highlight his ability to drive substantial revenue growth and market expansion.

This appointment follows Plus’s recent partnership victories, notably with TRATON GROUP’s Scania, MAN, and Navistar brands selecting Plus for Level 4 autonomous trucking. The company’s PlusDrive and SuperDrive solutions are making strides in public road testing and commercial freight transport in Europe and Australia, demonstrating Plus’s capability to meet the evolving demands of the automotive market.

Jon Morrison expressed his enthusiasm for Plus’s unique position in the industry, stating, “The roster of partners the company is already working with speaks volumes to the strength and potential of the company.” His commitment to advancing Plus’s mission is clear, as he aims to leverage his expertise for the company’s sustained growth.

About Plus: Plus is at the forefront of autonomous driving technology, providing solutions that range from driver-in safety systems to fully autonomous driving software. Recognized by Forbes and Fast Company for its innovation and workplace excellence, Plus collaborates with industry giants to deliver next-generation transportation solutions globally. For more information, visit

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Self Drive News
Self Drive News

Self Drive News is a premier B2B digital resource meticulously curated for industry professionals, stakeholders, and enthusiasts in the rapidly accelerating world of autonomous vehicles. Rooted in innovation and forward-thinking, we deliver insightful, reliable, and up-to-the-minute news, connecting the diverse and dynamic strands of the autonomous vehicle industry under one interactive platform.