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Labor Day weekend has become a peak period for hands-free highway driving in the U.S., with Ford’s BlueCruise technology experiencing a significant increase in usage. Data reveals that Labor Day 2023 saw more BlueCruise trips than any other holiday, reflecting growing consumer reliance on this feature for both long road trips and daily commutes.
Key Highlights:
- Labor Day BlueCruise trips surged by 8.15% compared to Thanksgiving, making it the most popular holiday for hands-free driving in 2023.
- Top states using BlueCruise include California, Texas, and Florida, among others, aligning with states that have the largest populations.
- BlueCruise is widely used across Ford and Lincoln vehicle lines, including the F-150, Mustang Mach-E, and Lincoln models.
- Short trips dominate BlueCruise usage, with 77% of trips being under 20 minutes, though the technology is also heavily used for longer road trips.
- Consumer feedback highlights the technology’s impact on making both daily commutes and long drives more enjoyable.
BlueCruise Usage During Key Holidays:
In 2023, Labor Day weekend emerged as the top period for BlueCruise usage, surpassing other major holidays like Thanksgiving. This trend reflects the growing popularity of hands-free driving technology among Ford and Lincoln owners, particularly during high-travel periods.
Daily Commutes vs. Long Trips:
BlueCruise proves beneficial for both short daily commutes and extended road trips. Statista data shows that most U.S. commutes are under 30 minutes, aligning with the fact that 77% of BlueCruise trips last under 20 minutes. However, for trips over an hour on controlled access highways, BlueCruise is used more than 50% of the time.
Widespread Adoption Across Vehicle Lines:
Whether in gas, hybrid, or electric vehicles, BlueCruise is becoming a standard feature for Ford and Lincoln drivers. Notably, owners of the F-150 and Mustang Mach-E exhibit similar usage patterns, showcasing the technology’s versatility across different vehicle types.
Customer Testimonials:
BlueCruise users praise the feature for transforming their driving experience.
Peter L., an F-150 Lightning owner, shares, “BlueCruise changed what was a completely boring, monotonous ride to something that is now enjoyable.”
Jace C., also an F-150 Lightning owner, adds, “I can’t imagine us buying another car that does not have BlueCruise.”
Mapping Your BlueCruise Trips:
With 97% of U.S. and Canadian highways designated as Blue Zones, BlueCruise offers extensive coverage for those looking to plan their next road trip.
This growing trend underscores the significance of BlueCruise in enhancing driving convenience and safety, especially during peak travel times like Labor Day.
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