Mobileye Growth Pipeline Fueled with SuperVision and Future AV Wins

Record design wins in 2022 lead to an expected $17 billion ADAS revenue pipeline through 2030.

LAS VEGAS – Yesterday at CES 2023, Mobileye founder and CEO Prof. Amnon Shashua illustrated the company’s global leadership in autonomous vehicles and advanced driver-assistance technology, providing new details on the company’s business for 2023 and beyond. In particular, Shashua outlined how future consumer AVs will come to market at scale by harnessing Mobileye’s state-of-the-art driver assist system, Mobileye SuperVision™, as the baseline for higher levels of autonomy.

Mobileye now sees a revenue pipeline of ADAS business through 2030 of greater than $17 billion – including $3.5 billion of projected revenue from SuperVision alone. This product was only launched in the fourth quarter of 2021. Thanks to other new products like EyeQ6™ system-on-chip, the pipeline grew impressively throughout 2022 as Mobileye added $6.7 billion in projected revenue in ADAS, across projected future volume of 63.6 million systems.

In addition to ADAS, Mobileye announced an additional $3.5 billion in expected revenue from Autonomous Mobility-as-a-Service products through 2028, based on deals with three major partners, including a recently secured mobility-as-a-service AV program with a leading EU commercial vehicle builder. Mobileye also has a line of sight for $1.5 billion in revenue from a single consumer AV (Mobileye Chauffeur™) program through 2030.

“In the short time since we went public in October, Mobileye’s business has accelerated substantially,” said Shashua. “We’ve seen strong positive response from our existing customers and new automakers as well who believe in our vision for building cloud-connected, AI-driven driver assist and autonomous technology that can scale globally and provide meaningful benefits to millions of drivers worldwide.”

SuperVision leads the market

Mobileye’s SuperVision “eyes-on, hands-off” system is seeing strong customer demand in China, where more than 70,000 Zeekr 001 EV owners will soon get an additional over-the-air update that unlocks key mapping-based features. SuperVision will also be included in the upcoming Zeekr 009, along with near-term global launches on models from three other brands under the Geely Group umbrella.

By combining a camera-only sensing system with Mobileye’s key mapping and decision-making technology, SuperVision gives automakers an affordable, flexible platform for eyes-on, hands-off driving across various operational design domains.

The system’s success and speed-to-market in China’s highly competitive automotive landscape have driven new business wins for SuperVision-based systems worldwide. Mobileye has kicked off development work with a premium European automaker for programs targeting delivery in 2025, with other customers at advanced stages of development. Overall, Mobileye now expects the volume of SuperVision-based vehicles to reach about 1.2 million units in 2026.

Just as importantly, OEMs are showing a strong desire to leverage investments in SuperVision as a bridge to enable eyes-off autonomous functions – comparable to SAE Level 3 and Level 4 – across various operational design domains. This can be done by adding additional sensing suites and computing power in a modular way to create a high-value, cost-efficient, eyes-off product for consumer-owned vehicles in the medium term.

Continued progress on Mobility-as-a-Service technology and validation

Beyond SuperVision and consumer-owned AVs, Mobileye continued developing its Mobileye Drive mobility-as-a-service (MaaS) autonomous vehicle technology in 2022. The company recently signed an MOU for several thousand units with a significant global producer of light commercial vehicles. In 2023, Mobileye will continue testing its AV tech, with pilots of its latest vehicle technology hitting the road in Germany.

While sentiment around AVs has swung widely over the past year, Mobileye has focused on delivering scalable, modular AV technology. Ensuring public and regulatory trust in autonomous vehicles before they hit the road will require robust, transparent validation. Yesterday, Mobileye detailed for the first time Mobileye’s three-layer validation approach to AV technology that leverages its unique assets (such as Road Experience Mapping data and True Redundancy™). This combination of real-world testing, simulation, and hardware-in-the-loop validation allows Mobileye to marshal its massive road-test data toward solving AVs at scale.

MaaS deployment partners also continue to make progress. At CES 2023, AV collaborator Holon revealed a new autonomous people mover powered by Mobileye Drive, one of many collaborations worldwide with companies exploring different AV business models.

By approaching AV tech like Mobilieye popularized ADAS technology – focusing on solutions that can be built affordably, work globally, and be built flexibly for different types of vehicles – Mobileye sees a clear and financially sustainable path to developing both consumer-owned and fleet-deployed AVs.

Additional expansion in ADAS

These advancements build from ongoing innovation in the ADAS market, which continues to see strong demand and growth. Last year alone, some 233 models launched globally with Mobileye technology inside.

The innovation roadmap for the future includes key new technologies like imaging radar and a sensor that can provide the benefits of lidar at a fraction of the cost. After demonstrating the potential of imaging radar last year, Mobileye has begun collaborating with Wistron NeWeb, an experienced automotive radar supplier, to bring the technology to production two years from now. And its other advanced solutions, from cloud-enhanced services to intelligent speed assist, continue to make strong inroads among key global automakers.

As a public company once again, Mobileye’s history as a pioneer in ADAS demonstrates how it changed the world over the past 20 years and how it will bring innovation to life globally in the years ahead.


Self Drive News
Self Drive News

Self Drive News is a premier B2B digital resource meticulously curated for industry professionals, stakeholders, and enthusiasts in the rapidly accelerating world of autonomous vehicles. Rooted in innovation and forward-thinking, we deliver insightful, reliable, and up-to-the-minute news, connecting the diverse and dynamic strands of the autonomous vehicle industry under one interactive platform.