TTTech Auto Elevates Strategy and Brand

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TTTech Auto, a key player in automotive safety middleware, is enhancing its strategic position and brand under the new claim “Made to Drive.” The company focuses on system, safety, and security for Software-Defined Vehicles (4SDVs). This shift highlights their commitment to advancing software development, integration, and updates, ensuring safer and more robust vehicles.

Key Highlights:

  • Safety Middleware “MotionWise”: Crucial for safe Software-Defined Vehicles (SDVs).
  • Enhanced Software Development: Focus on speed, robustness, safety, and security.
  • Brand Renewal: Reflects pioneering contributions to mobility.

The automotive industry is experiencing a significant transformation, facing challenges in developing highly automated driving, especially for SAE Level 3 and Level 4 functions. The emergence of the Software-Defined Vehicle (SDV) concept and the trend towards higher integration and centralization have become primary themes. The industry aims to deliver electronics-based innovations that offer enhanced customer value at reduced costs, driven by the exponential growth in System-on-Chip (SoC) performance and E/E architectural centralization.

Key industry needs include:

  • Abstracting hardware from software
  • Faster, more robust integration of best-in-class functions
  • Incremental software updates over-the-air with accelerated re-validation, re-verification, and re-homologation

Dirk Linzmeier, CEO of TTTech Auto, emphasized the importance of middleware solutions, stating, “Our safety middleware ‘MotionWise’ is a key enabler for safe SDVs to optimize performance, safety, integration, and software updates, empowering customers to focus on the driving experience.” He added, “We are made to drive safe software-defined vehicles.”

Stefan Poledna, CTO and Co-Founder of TTTech Auto, explained the company’s approach: “We enhance speed, robustness, safety, and security in software development, integration, and updates, leveraging cutting-edge technologies and expertise to ensure a safer and more enjoyable journey for all. By transitioning from being an expert to becoming an enabler and driver of the transformation, we seek to strengthen our position as a trusted partner that guides customers on their way to safe SDVs.”

Brand Renewal:

The new company claim “Made to Drive” reflects TTTech Auto’s dedication to automotive software innovation and technology. It underscores the company’s role in driving safe execution and communication across vehicle architectures, facilitating faster integration of best-in-class functions, and enabling incremental software updates with shorter re-validation, re-verification, and re-homologation cycles.

Strategic Positioning:

TTTech Auto’s renewed strategic positioning aims for clear competitive differentiation by not only targeting SDVs but also setting its scope beyond the competition with its 4SDV approach, addressing systems, safety, security, and software. TTTech Auto’s platform products and services, combined with its value network partners, stand out in the market and attract customers seeking a strong partner for collaborative innovation.

The initiative includes a comprehensive update of the company’s branding, messaging, and corporate design. TTTech Auto’s focus on technology and software is now reflected in its new logo, which is based on coding brackets, giving the brand a fresh and outstanding visual appearance.

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About TTTech Auto:

TTTech Auto is a leading platform product and service provider specializing in system, safety, and security for the Software-Defined Vehicle (4SDV). With series experience from several million cars on the road and a robust technology portfolio, TTTech Auto has the key ingredients to enable and drive transformation. TTTech Auto empowers customers to focus on the driving experience while its platform solutions optimize performance, safety, integration, and software updates.

Founded in 2018 by TTTech Group and technology leaders Audi, Infineon, and Samsung, TTTech Auto aims to build a global, safe vehicle software platform for automated and autonomous driving. In 2022, the company raised USD 285 million (EUR 250 million) from Aptiv and Audi in its latest funding round. At TTTech Auto’s headquarters in Vienna, Austria, and its subsidiaries across Europe and Asia, 1,100 employees work with leading car manufacturers on their software-defined vehicles, ADAS, and autonomous driving programs. The company has acquired and invested in technology companies in the UK, Spain, Turkey, China, and Central and Eastern Europe.

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