Sign up for our weekly emails to stay up to date on the latest news!
The 2025 Mercedes-Benz S-Class sets new standards in luxury and technology with its latest updates. Featuring advancements in conditionally automated driving, an AI-enhanced infotainment system, and expanded customization options through the MANUFAKTUR program, the S-Class continues to lead its segment.
Key Highlights:
- DRIVE PILOT: Enhanced conditionally automated driving at higher speeds.
- MBUX: AI-powered voice assistant with ChatGPT integration.
- MANUFAKTUR: Expanded customization with new colors and interiors.
- S-Class Edition: Sporty elegance with exclusive design elements.
- Brand Campaign: Roger Federer stars in “Because it’s Mercedes-Benz.”
DRIVE PILOT: Enhanced Automated Driving
The 2025 S-Class introduces an upgraded DRIVE PILOT system, enabling conditionally automated driving at speeds up to 95 km/h on German highways, up from the previous 60 km/h limit. This allows drivers to engage in activities like working or relaxing while the vehicle manages driving tasks in regular traffic flow. Equipped with over 35 sensors, including LiDAR, the system ensures precise environmental detection and safety through redundant critical components. Availability varies by equipment, country, and local regulations.
MBUX: AI-Powered Infotainment
The Mercedes-Benz User Experience (MBUX) system receives an AI upgrade for a more intuitive experience. The ChatGPT integration, powered by Microsoft Azure OpenAI Service, enhances the voice assistant, enabling natural conversations and context-aware responses. Navigation now features Google’s satellite view for improved orientation, while the Entertainment Package Plus provides streaming services like YouTube and RIDEVU for rear-seat passengers.
MANUFAKTUR: Ultimate Customization
Mercedes-Benz expands the MANUFAKTUR program globally, offering over 50 new paint colors and 25 exclusive interior designs. This allows owners to personalize their S-Class with handcrafted textiles, premium leather, and wood inlays, all meticulously assembled by expert craftspeople in Sindelfingen.
S-Class Edition: Exclusive Design
The S-Class Edition blends sporty elegance with exclusive design elements, featuring unique paint finishes, dark shadow gloss door handles, and a digital edition emblem in MBUX. It includes Nappa leather, a head-up display, and the Burmester 3D Surround Sound System.
Sign up for our weekly emails to stay up to date on the latest news!
