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NODAR, a leading provider of advanced 3D vision systems for autonomous vehicles (AVs), ADAS, and industrial applications, announced the appointment of Barrs Lang as their new Chief Commercial Officer (CCO). Lang brings over two decades of experience in sales, business development, and team leadership within the automotive and industrial sensor industries.
Highlights:
- Barrs Lang appointed Chief Commercial Officer (CCO) at NODAR.
- Lang brings 20+ years of experience in sensor sales for automotive and industrial markets.
- Focuses on expanding global footprint and driving revenue growth for NODAR’s 3D vision systems.
“I’m excited to join NODAR and expand the company’s global footprint, especially at a time where the demand for safe automation is rapidly growing across all vertical markets,” says Barrs Lang.
At NODAR, Lang will spearhead the company’s commercial strategy, focusing on driving revenue growth and expanding their global market presence. He will leverage his extensive experience to foster key customer relationships and guide strategic growth initiatives. Lang’s appointment signifies a significant step forward for NODAR as they explore new market opportunities for their innovative 3D vision platform, Hammerhead.
“We are honored to have Barrs join our executive team,” said Leaf Jiang, co-founder & CEO of NODAR. “His extensive industry experience and strategic vision will be instrumental as we continue to innovate and grow. Barrs’ leadership will help us expand into new vertical markets and leverage our innovative 3D vision platform, Hammerhead, to enhance intelligent machines.”
Lang’s proven track record in selling sensor systems positions him well for success at NODAR. Prior to joining, Lang served as VP of Global Sales at Aeva, a leading 4D lidar company, and held the position of VP of Sales at Ouster, an industrial lidar company.
About NODAR
NODAR is a frontrunner in advanced stereo vision technology, offering solutions for autonomous vehicles, intelligent machines, and safety monitoring applications. Their patented 3D vision platform, Hammerhead, delivers high-precision, real-time 3D sensing at a competitive price point compared to alternative solutions. In addition to their core AV offering, NODAR provides a suite of safety monitoring solutions for various industries, including Rail, Construction & Mining, and Aviation. They also offer AgriView, an automation solution specifically designed for the agricultural sector. Founded in 2018, NODAR is backed by New Enterprise Associates (NEA) and Rhapsody Venture Partners.
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