Mahindra & Mahindra Ltd. (M&M), a powerhouse in automotive, farm, and services, is accelerating into the future of driving with an expanded collaboration with Mobileye, a leader in AI-powered car safety tech. This partnership, announced at CES 2024, promises to equip M&M vehicles with next-generation Advanced Driver Assistance Systems (ADAS) and pave the way for autonomous driving in India.
Mobileye’s cutting-edge EyeQ™6 chip and advanced sensing and mapping software will be the brains behind M&M’s next big step in driver assistance. The collaboration boasts three key objectives:
- SuperVision-powered safety: Imagine lane changes, automatic emergency braking, and traffic jam assistance, all powered by Mobileye’s SuperVision™ platform. M&M vehicles will soon navigate India’s bustling roads with enhanced vigilance and precision.
- Autonomous ambitions: The partnership holds the potential to bring fully autonomous driving technology to India. Leveraging Mobileye’s expertise, M&M is building the future of mobility, one road at a time.
- Mapping the way: Precise, reliable maps are crucial for both ADAS and autonomous driving. Mobileye and M&M will collaborate on creating detailed maps tailored to the unique challenges of Indian traffic.
This isn’t just about tech advancements; it’s about saving lives. Mahindra’s commitment to “deliver market-leading, innovative solutions” aligns perfectly with Mobileye’s mission to “make roads safer for everyone.” The success of their initial collaboration on the Mahindra XUV7OO, with its segment-first ADAS features, is a testament to this shared vision.
“We are thrilled to see that Indian consumers have shown such enthusiasm for the adoption of active safety technology,” said Mobileye CEO Prof. Amnon Shashua. “We see great opportunities for growth in India and look forward to executing with Mahindra to bring Mobileye SuperVision-based services to one of the most challenging driving environments in the world.”
With this partnership, Mahindra isn’t just building cars; they’re building a safer, smarter future for Indian roads. Buckle up, India, the future of driving is here.
