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Lotus Technology selects AWS as its preferred cloud provider to advance its connected and automated vehicle technology. Lotus will leverage Amazon Web Services (AWS) to support its Vision80 Strategy, transforming into a global luxury technology brand by 2028. The automaker aims to innovate connected vehicle features, enhance intelligent driving platforms, and improve driver personalization with AWS’s technologies.
Key Highlights:
- Autonomous Driving Advancement: Lotus uses AWS for its ROBO Soul software, enabling automated driving tasks like parking and highway driving.
- ROBO Galaxy Platform: AWS supports the ROBO Galaxy platform for fleet management, providing tools to enhance the efficiency of autonomous vehicles globally.
- Connected Vehicle Platform: Lotus Connect, powered by AWS, offers features like remote vehicle control, geofencing, and proactive maintenance notifications.
- Driver Personalization: AWS analytics enable tailored car-buying experiences, including real-time 3D vehicle customization.
Lotus has chosen AWS to help achieve its Vision80 Strategy—a plan to transform into a leading luxury technology brand by 2028. With its legacy of over 70 years in automotive leadership, Lotus focuses on next-generation technologies for electric vehicles (EVs). By utilizing AWS’s Internet of Things (IoT), analytics, machine learning, and generative AI, Lotus aims to bring innovative services, including autonomous driving solutions, immersive infotainment, and fast vehicle charging.
Lotus’s ROBO Soul self-driving software stack runs on AWS, allowing vehicles to perform automated tasks, such as parking and highway driving. The company also uses ROBO Galaxy, a platform of intelligent driving tools for efficient fleet management across international markets. To facilitate this, Lotus uses Amazon Redshift, Amazon Managed Streaming for Apache Kafka (Amazon MSK), and AWS Glue for data integration, allowing for real-time analysis of crucial information like maps, traffic conditions, and driver behavior.
Additionally, the Lotus Connect platform, supported by AWS, provides remote vehicle control, real-time monitoring, and stolen-vehicle tracking. It also includes smart features like maintenance detection and on-demand roadside assistance. The use of Amazon Elastic Kubernetes Service (Amazon EKS) enables quick deployment and scaling of the platform, significantly reducing development time.
Lotus Digital Key, an advanced digital key that can be accessed via Apple Wallet, benefits from AWS’s Amazon Aurora database, allowing for high availability and low latency. This service lets drivers use their iPhone or Apple Watch to lock, unlock, and start their vehicles without needing a physical key or internet connection.
In terms of personalizing the driver experience, AWS analytics helps Lotus tailor car-buying recommendations, including real-time 3D rendering for customization. This feature offers customers a detailed preview of their vehicles with unique accessories, colors, and trim packages, including limited-edition designs from partners and luxury brands.
Bo Li, Vice President of Lotus Technology, stated, “AWS’s technologies help us accelerate our global growth by allowing Lotus to build solutions for intelligent driving, connected cars, and personalized experiences.” He added that the company is looking forward to deepening its partnership with AWS, including the use of generative AI to improve automated driving capabilities and enhance in-vehicle experiences.
Ozgur Tohumcu, General Manager for Automotive & Manufacturing at AWS, mentioned, “The automotive industry is experiencing a seismic shift to digitization and electrification, and the cloud is helping drive this rapid development.” AWS aims to support Lotus in creating more connected, intelligent, and personalized driving experiences, further enhancing vehicle features and self-driving capabilities.
By partnering with AWS, Lotus is positioning itself as a key player in the evolving automotive landscape, integrating advanced cloud technologies to enhance both driving safety and customer experience.
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