LG & Magna Merge Driving & Entertainment

LG and Magna, giants in tech and engineering, have unveiled a revolutionary platform merging cutting-edge autonomous driving and immersive infotainment. This futuristic system, showcased at CES 2024, promises to transform cars into seamless extensions of your digital life, setting the stage for smarter, safer, and more enjoyable journeys.

The collaboration seamlessly integrates Advanced Driver Assistance Systems (ADAS), Automated Driving (AD), and In-Vehicle Infotainment (IVI) into a single, powerful System on Chip (SoC). This streamlined technology simplifies car construction for automakers while boosting data processing and enabling real-time communication between functionalities.

Imagine effortlessly navigating city streets thanks to autonomous features, all while enjoying a concert projected onto your windshield via an Augmented Reality Head-Up Display (AR-HUD). LG’s platform unlocks limitless possibilities for drivers and passengers, crafting a truly personalized in-car experience.

Benefits abound:

  • Enhanced Safety: ADAS and AD features prioritize your well-being, making every drive smoother and more assured.
  • Streamlined Design: Reduced electronic components translate to cleaner car interiors and lighter vehicles.
  • Cost-Effectiveness: The single SoC solution saves automakers money on manufacturing and integration.
  • Future-Proofed Technology: This platform paves the way for the Software-Defined Vehicle (SDV), adapting to future software advancements with ease.

Expected to debut in 2027 models, this revolutionary collaboration marks a significant leap in automotive technology. LG and Magna are committed to pushing the boundaries of innovation, crafting the future of mobility where your car seamlessly blends performance, safety, and entertainment.


Self Drive News
Self Drive News

Self Drive News is a premier B2B digital resource meticulously curated for industry professionals, stakeholders, and enthusiasts in the rapidly accelerating world of autonomous vehicles. Rooted in innovation and forward-thinking, we deliver insightful, reliable, and up-to-the-minute news, connecting the diverse and dynamic strands of the autonomous vehicle industry under one interactive platform.