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Jaguar Land Rover (JLR) is investing $180 million into its technology hub in Portland, Oregon, reinforcing its commitment to developing cutting-edge connectivity and autonomous driving technologies. This investment is part of a broader global strategy to advance next-generation vehicle software and enhance the luxury automaker’s digital capabilities.
Key Highlights:
- $180 million investment over the next decade to expand and enhance JLR’s Portland, Oregon, tech hub.
- The 50,000 sq. ft facility will focus on software-driven vehicle development, including connectivity, autonomous technologies, and user experience innovations.
- The Portland hub, established in 2014, is part of JLR’s global network of nine technology hubs, which are instrumental in designing future luxury vehicles.
- The move aligns with the growing demand for advanced vehicle software, apps, and digital services, ensuring JLR remains at the forefront of innovation.
JLR’s Portland hub will play a crucial role in the company’s long-term vision of delivering software-defined, modern luxury vehicles equipped with state-of-the-art digital experiences. By expanding its capabilities in autonomous and connected technologies, JLR aims to meet the evolving expectations of customers who seek a seamless and feature-rich driving experience.
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