Golden Knights and Zoox Announce Partnership

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The Vegas Golden Knights have partnered with Zoox, an autonomous ride-hailing company. Zoox debuted its robotaxi in Las Vegas last year and is now an Official Partner of the Golden Knights. This marks Zoox’s first brand partnership.

Key Highlights:

  • Zoox is the first fully autonomous robotaxi company to operate on public roads in Nevada.
  • The partnership will provide Zoox with exposure on Golden Knights’ broadcasts, social media, and digital content.
  • Zoox will also participate in community events and support the VGK Foundation’s annual gala.

The Vegas Golden Knights and Zoox announced a new partnership on October 2nd, recognizing Zoox as an Official Partner of the Vegas Golden Knights. Zoox is an autonomous ride-hailing company that introduced its innovative robotaxi on the public roads of Las Vegas in the previous year.

Golden Knights President and CEO Kerry Bubolz expressed his enthusiasm for the partnership, stating, “Zoox is an exciting, transformative company and we are especially proud to be their first brand partner. The way sports brings fans together relates well to the communal nature of riding in a Zoox. We are excited for the day fans in Las Vegas can hail a Zoox to get to The Fortress.”

Zoox has achieved significant milestones in its mission to revolutionize transportation through its autonomous ride-hailing service. The company continues to expand its presence in Las Vegas, with a notable achievement on June 16, 2023, when it became the first fully autonomous, purpose-built robotaxi to operate on public roads in Nevada. This accomplishment occurred just one day before the Golden Knights’ 2023 Championship Parade and Rally. As Zoox prepares for its official launch in Las Vegas, this partnership emphasizes the company’s commitment to the city and its local community.

Carly Wyatt, Senior Director of Communications at Zoox, highlighted the shared values between the two organizations, saying, “The Vegas Golden Knights have put community at their core, and from their early days have shown what it means to be a true part of Las Vegas. This sentiment deeply resonates with Zoox and complements our own emphasis on being a good neighbor within the markets we will operate our service. Las Vegas is a city that embraces innovation and new experiences. Our partnership with the Knights will help us continue building strong relationships with the local community as we prepare to welcome our first riders in the city next year.”

The partnership will offer Zoox various avenues for brand exposure. This includes digitally enhanced dasherboards during Golden Knights’ television broadcasts, VGK social and digital content, and the role of presenting sponsor for digital content during Fan Appreciation Week. Zoox will also actively engage with the community by participating in events throughout the season and supporting the VGK Foundation’s annual gala, A Golden Knight, on November 3rd at Fontainebleau Las Vegas.  

About the Vegas Golden Knights

The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. Founded by Owner and Chairman Bill Foley and his family, the Golden Knights made history as the most successful expansion franchise in North American professional sports during the 2017-18 season. They further solidified their place in hockey history by winning the Stanley Cup in the 2022-23 season.  

About Zoox

Headquartered in Foster City, California, Zoox is dedicated to redefining personal transportation. Their mission centers on creating a safer, cleaner, and more enjoyable future for road travel. At the heart of their vision lies a purpose-built robotaxi designed to provide the world with an improved riding experience. By merging cutting-edge technology with a focus on rider experience, Zoox aims to transform urban mobility with its comprehensive autonomous ride-hailing service. Zoox operates as an independent subsidiary of Amazon.com, Inc.

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Self Drive News
Self Drive News

Self Drive News is a premier B2B digital resource meticulously curated for industry professionals, stakeholders, and enthusiasts in the rapidly accelerating world of autonomous vehicles. Rooted in innovation and forward-thinking, we deliver insightful, reliable, and up-to-the-minute news, connecting the diverse and dynamic strands of the autonomous vehicle industry under one interactive platform.