Ford is broadening its accessibility to the innovative BlueCruise hands-free driving technology. Previously included as a standard hardware in select vehicles, Ford now allows customers the flexibility to activate the feature at various stages of their vehicle ownership. This can be during purchase, annually, or even on a monthly basis.
Why It Matters
Ford’s decision to enhance BlueCruise availability underlines the company’s commitment to provide innovative and adaptive solutions that cater to the varying needs of its customers. As automotive technology continues to advance, consumers are increasingly seeking options that enhance convenience and safety. BlueCruise fits squarely into this category.
Key Points
- Ford aims to include BlueCruise hardware in an additional 500,000 vehicles for the 2024 model year in North America, encompassing both Ford and Lincoln brands.
- A complimentary 90-day trial of BlueCruise will be provided to customers who opt not to activate the feature upon vehicle purchase.
- Current Ford and Lincoln customers have accumulated 1.4 million hours using BlueCruise, tallying over 100 million hands-free miles.
- Ashley Lambrix, Head of Commercial Acceleration – Ford Model e, emphasizes the transformative nature of the BlueCruise technology, particularly in traffic conditions and on prolonged drives.
- Flexibility is at the forefront, with no minimum length commitment needed for activation. A customer can opt for BlueCruise for just a month-long road trip and then choose not to renew until desired.
- An S&P Global Mobility study revealed 82% of consumers would consider purchasing a connected service if given an opportunity to try it initially.
Bottom Line
Ford’s strategic move with BlueCruise represents a larger industry trend focusing on consumer flexibility and technology integration. As Ford continues to embed BlueCruise in more vehicle lines, the company is poised to reshape the driving experience, prioritizing safety, innovation, and customer choice. With BlueCruise’s continual advancements and the backing of dedicated in-house teams, Ford is set to maintain its position as a leader in the automotive tech space.
