Continental’s New Head of Autonomous Mobility

Continental, a leading technology company, has announced the appointment of Ibro Muharemovic as the new Head of Autonomous Mobility in North America, effective from January 1, 2024. This strategic move reinforces Continental’s commitment to pioneering in the field of autonomous driving technologies, which are crucial in shaping the future of mobility and transportation.

Muharemovic, an industry veteran with over 18 years of experience in automotive technology, is poised to steer the company’s progress in assisted and autonomous driving. His role encompasses leading the growth of technology innovations, overseeing research and development, managing supplier solutions, and advancing strategic partnerships.

Aruna Anand, President and CEO of Continental Automotive, North America, expressed confidence in Muharemovic’s leadership, acknowledging his significant contributions to Continental over nearly two decades. “As we enter a new era of mobility, with technology rapidly evolving, having visionary leaders like Ibro is essential for navigating these changes and propelling our business forward,” Anand stated.

Muharemovic’s journey with Continental began in 2005 as an intern in the Electronic Brake Systems business unit. After graduating in 2007, he was appointed as a Resident Engineer in the ADAS Business Unit. Muharemovic’s career has been marked by several leadership roles within Continental, most notably as the Head of Engineering in the Active Safety and Controls segment in North America. In this role, he was instrumental in developing technologies, components, and systems vital for comprehensive vehicle safety and dynamics.

Reflecting on his appointment, Muharemovic said, “Leading this dynamic and evolving business segment for Continental is an honor. Autonomous mobility is not just about advancing automotive technology; it’s about enhancing safety and sustainability in transportation. Continental is at the forefront of this transformation, and I am excited to contribute to its journey.”

Continental’s focus on Autonomous Mobility spans over two decades. In September, the company celebrated the first anniversary of its Autonomous Mobility manufacturing plant in New Braunfels, Texas. This facility is critical in producing ADAS product systems, including radars and cameras, laying the groundwork for assisted and automated driving.

About Continental: Established in 1871, Continental has been at the forefront of developing technologies and services for sustainable and connected mobility. With a focus on safety, efficiency, intelligence, and affordability, Continental caters to vehicles, machines, traffic, and transportation needs. In 2022, the company reported sales of €39.4 billion and currently employs approximately 200,000 people across 57 countries.


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