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A recent J.D. Power study reveals that Advanced Driver Assistance Systems (ADAS) are a significant source of problems in new vehicles, accounting for 12.8% of total issues. Vehicle alerts are the primary concern, with owners finding them annoying and bothersome. The study emphasizes the importance of educating consumers about ADAS technologies to improve satisfaction and ensure these systems enhance the driving experience without causing unnecessary distractions.
Key Highlights:
- ADAS Problem Rate: ADAS account for 24.9 problems per 100 vehicles (PP100).
- Top Problem Area: Vehicle alerts are the most common ADAS issue (9.0 PP100).
- Trend: ADAS alert problems have increased over the past five years.
- Recommendation: Manufacturers need to ensure ADAS systems improve safety without negatively impacting the driving experience. Dealerships should prioritize educating new-vehicle buyers about ADAS features.
J.D. Power Study Reveals ADAS Alerts as Top Problem in New Vehicles
Advanced Driver Assistance Systems (ADAS) are becoming increasingly common in new vehicles, but a recent study by J.D. Power reveals that these systems are also a significant source of problems. According to the J.D. Power 2024 U.S. ADAS (Advanced Driver Assistance Systems) Quality and Satisfaction Study, ADAS account for 12.8% of total new-vehicle problems, with 24.9 problems per 100 vehicles (PP100).
The study, which surveyed 99,144 purchasers and lessees of new 2024 model-year vehicles, found that the most common problem with ADAS is the vehicle alerts. These alerts, which are designed to warn drivers of potential hazards, are often perceived as annoying and bothersome by owners.
“The biggest issue consumers have with advanced driver assistance systems is that the alerts are annoying and bothersome,” said Ashley Edgar, senior director of global automotive supplier benchmarking and alternative mobility at J.D. Power.
The study also found that ADAS alerts have become more problematic over the past five years. This is likely due to the increasing number of ADAS features being added to vehicles.
Enhancing Safety Without Detracting from the Driving Experience
To address these issues, J.D. Power recommends that manufacturers ensure that ADAS systems are integrated in a way that enhances safety without detracting from the overall driving experience. Additionally, the study suggests that dealer personnel should focus on educating new-vehicle buyers about the purpose of various ADAS technologies to increase comprehension and satisfaction.
“As more technology is added to vehicles, manufactures need to ensure that driver assistance systems are integrated in such a way that enhances safety without detracting from the overall driving experience,” Edgar said. “Additionally, dealer personnel should focus on educating new-vehicle buyers about the purpose of various ADAS technologies to increase comprehension and satisfaction.”
The J.D. Power study highlights the importance of proper education and integration of ADAS technologies. By addressing these issues, manufacturers and dealerships can help ensure that ADAS systems are a valuable addition to new vehicles, rather than a source of frustration for owners.
About the Study
The U.S. ADAS Quality and Satisfaction Study is based on responses from 99,144 purchasers and lessees of new 2024 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from July 2023 through May 2024.
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